For the second time in the last few weeks, Ford has announced plans to boost third-quarter production by 25,000 units. While it may be just a drop in the U.S. automotive bucket considering what GM is going through, Ford is pointing to several indicators that might signal FINALLY a bottom to financial hardships that have reverberated through the auto industry.
One such indicator is the rather ambiguous uptick in customer “traffic” at dealerships. However, this has also been accompanied by better-than-expected sales that have Ford anticipating future sales increases as well. According to Ford spokesman Mark Truby, quarterly production was 485,000 units, an increase of 16 percent or 67,000 units from last year.
The boost affects all models of Ford, Lincoln, Mercury vehicles, with more emphasis being placed on Mustangs, pickup trucks and the Ford Focus compact car. Ford has seen the most impressive slowing of sales declines of all the automakers, which sounds like a backhanded compliment. But it does suggest the worst may be behind us.