As the only American automaker that seems to have even a shred of common sense, Ford is now poised to take an aggressive approach during this economic slowdown. Rather than tightening their belts further and waiting for the situation to improve Ford has announced that the current pace of new and redesigned vehicles for this year will continue as the strategy for the future.
At present, Ford currently has 10 new or redesigned vehicles slated for this year, making the average age of their entire model lineup a very young 2.4 years old. On the horizon Ford has announced that it will launch five new vehicles next year, including the subcompact Ford Fiesta, the European version of the Ford Focus, an all-new version of the Ford Explorer, an electric version of the Transit Connect commercial van and a redesign of its Super Duty pickups.
The updated Explorer, will be a crossover vehicle, a striking reflection of the times as the previous versions were the epitome of popular SUVs of the ’90s. This change is indicative of the overall sales concept at Ford, which is seriously committed to the improvement of the fuel efficiency of all of its new or redesigned vehicles. At the center of that focus is Ford’s EcoBoost engine technology that combines direct fuel injection and turbocharging technology.
The widespread use of Ecoboost engines, as well as a consolidation of platforms for a number of new and existing vehicles, is projected to save Ford around 60% in current engineering costs.