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Fisker Automotive To Sit Out Detroit Auto Show

Posted in Auto Show, Car Buying, Electric Cars, Fisker, NAIAS, New Cars, Newsworthy by Kurt Ernst | December 17th, 2010 | 1 Response |

When it comes to auto shows in the United States, the Detroit Auto Show (also known as the North American International Auto Show) is arguably the biggest event of the year. It’s held each January, and automakers from around the globe scramble to show the world what’s coming to dealer showrooms in the coming year. According to Autoevolution, Fisker Automotive, maker of the plug-in hybrid Fisker Karma sedan, will be suspiciously absent from the 2011 Detroit Auto Show. That doesn’t bode well for a boutique automaker set to launch a $90,000 car in April of 2011.

Fisker insists that they’re not skipping the show for cash flow reasons, but simply because the show proved to be the wrong venue in the past. Fisker unveiled the Karma prototype at the 2008 Detroit Auto Show, but claimed it would begin production in 2009 and sell for $80,000. Despite showing a “production ready” Karma at this year’s Paris Auto Show, there have been no other indications that Fisker will begin delivering cars in the second quarter of next year as planned.

Fisker plans on introducing the Karma at the Geneva Auto Show in March of 2011, with sales beginning in April. If it were me, I’d be hesitant to launch a car on the other side of the world just 30 days before you’re planning to begin deliveries, since new product launches are always filled with unforeseen problems. I suppose Fisker could begin delivering product in April, but if I was a betting man I wouldn’t be putting money down on those odds.

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