If you follow Ferrari and Ferrari chief Luca di Montezemolo, then you know that not long ago the company was toying with the idea of bringing an SUV to market. The initial problem was that Ferrari was having a difficult time figuring out how to make a full-size SUV fit the “Ferrari” image. Montezemolo has a goal of transforming Ferrari by introducing a new car to the public that is different from anything yet produced by the brand. The new car is set to debut at the Geneva Motor Show in a few months, but as yet nobody outside Ferrari really knows exactly what it will be. Rumors speculate that an all-wheel-drive Shooting Brake will replace the now aging 612 Scaglietti, thus shaking up what we all know to be Ferrari in a traditional sense.
In my opinion the introduction of a car like the one you see here would only help Ferrari, as it would not only interject some much needed life blood into the brand, but open them up to a larger audience.