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Ferrari F1 Team Succumbs To Pressure, Removes Marlboro Barcode For Spanish Grand Prix

Posted in FIA, Formula 1, Politics, Racing by Kurt Ernst | May 9th, 2010 | Leave a Reply |

Under pressure from anti-tobacco groups, Ferrari’s F1 team has removed the controversial barcode image from their cars engine cover in time for today’s Spanish Grand Prix. EU regulations prohibit the use of tobacco product logos in sports advertising, so Ferrari had been using a barcode logo, similar to that found on the bottom of a Marlboro box, on their F1 cars and team uniforms. Critics complained that it was still strong subliminal advertising that would entice fans to use tobacco products.

And we thought we were the only ones saddled with a nanny state.

Source: Nixed! Ferrari removes barcode from F1 cars

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