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F1 2010: The Video Game.

Posted in Formula 1, Games, General, Video Games, Videos by MrAngry | July 8th, 2010 | 1 Response |

Racing games can sometimes be a tough sell here in the United States. With existing franchises such as Gran Turismo, Forza Motorsports and the Need for Speed series gamers are very picky when it comes to what they’re willing to shell out their hard earned cash for. Even though Formula 1 is one of the biggest racing series in the world, for some reason it’s just never struck that certain cord with the U.S. populous. That however is not going to stop Codemasters from trying to market their latest game, F1 2010. The game looks to be stunning from a visual perspective and it’s obvious that Codemasters spared no expense when it came down to getting the car models, sound and game physics perfected. With access to all the vehicles the game promises to embrace gamers in an interactive Formula 1 experience that has yet to be accomplished by any developer. The key to any games success however is how it is marketed.

If the budget is there and Codemasters can really pimp this game out in all the right market areas, then they may have a shot. The key here, at least in my opinion is that they need to figure out a way to get gamers, ages 15-35 interested in Formula 1. I’d like to think that Codemasters will be able to pull this one off because if they do they’ll not only be promoting one of the greatest forms of motorsports, but they’ll be able to ensure themselves a secure spot with console gamers.

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One Response

  1. ds440 says:

    As one of the twenty American F1 fans, I think the challenge in any type of F1 game is the fact that there isn’t a lot of depth. You race in a championship for a year (that *specific* year) and then you’re done. There is very little replay value for the “average” gamer. The racing games that are successful IMO are the ones that add depth via a ladder system or unlocking new cars/tracks/etc (GT5 & Forza). The only successful F1 game I have played was the ’99-02 F1 Challenge game by EA. You started your virtual career with cars and tracks from 1999 and they changed (just like the series) from year to year….and you would get ‘offers’ from other teams.

    Ideally, there would be a F1 game with ‘career mode’ in which you could start at *blank* year and retire at the end of the 2010 series….unlocking cars/tracks/drivers along the way. Or play as Senna, Prost, Schumacher, or Vettel. An impossible task? Maybe. But I do believe that it would help explain the evolution of F1, while entertaining a whole new generation of fans.