Racing games can sometimes be a tough sell here in the United States. With existing franchises such as Gran Turismo, Forza Motorsports and the Need for Speed series gamers are very picky when it comes to what they’re willing to shell out their hard earned cash for. Even though Formula 1 is one of the biggest racing series in the world, for some reason it’s just never struck that certain cord with the U.S. populous. That however is not going to stop Codemasters from trying to market their latest game, F1 2010. The game looks to be stunning from a visual perspective and it’s obvious that Codemasters spared no expense when it came down to getting the car models, sound and game physics perfected. With access to all the vehicles the game promises to embrace gamers in an interactive Formula 1 experience that has yet to be accomplished by any developer. The key to any games success however is how it is marketed.
If the budget is there and Codemasters can really pimp this game out in all the right market areas, then they may have a shot. The key here, at least in my opinion is that they need to figure out a way to get gamers, ages 15-35 interested in Formula 1. I’d like to think that Codemasters will be able to pull this one off because if they do they’ll not only be promoting one of the greatest forms of motorsports, but they’ll be able to ensure themselves a secure spot with console gamers.