As the HUMMER division looks out upon a dismal landscape in the civilian market, parent company GM has been met with yet another roadblock as they desperately try to rid themselves of the powerful line of off-road vehicles. In today’s news, it was announced that Chinese SUV manufacturer Hunan Changfeng has ended discussions with GM about the purchase of the HUMMER line. One of the top 3 market leaders in the Chinese auto industry, Changfeng showed an active interest in taking over GM’s HUMMER division earlier this year but has recently withdrawn all tenative offers. Negative market analyst feedback and the ever-fluctuating price of oil apparently caused Changfeng to be a little trigger-shy.
All hope not lost, GM is continuing talks with India-based Tata Motor Corps – the same company that relieved Ford of its ailing Jaguar and Land Rover subsidiaries in June.
GM, which as been frantically trying to unload the HUMMER line as quickly and as quietly as possible since earlier this summer, had already bought out several private dealerships, leading some to speculate that the HUMMER line would be killed entirely. Exploratory talks with companies like Russia’s Oleg Deripaska and the aforementioned Tata Motors, however, offer a glimmer of hope on the HUMMER horizon.
We say: GM – Look at Chrysler LLC. Instead of sending Jeep to the proverbial glue factory, Chrysler is performing massive reconstructive surgery to keep the Jeep line current and “green.” They’re not throwing in the towel, they’re not buckling under the crippling pressure of the global warming myth. So why can’t you do the same? As the Marines whom your HUMMER line helps outfit are wont to say, “Adapt, Improvise, and Overcome.” Seriously GM, man up.
[Source: Cluster Stock]