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Exec Doubtful of 2011 Cadillac’s Success, Says Americans Don’t Want Another Small Car – Makes Him A OK In Our Book

Posted in auto industry, Cadillac, Cars, Design, Expensive Cars, Fast Cars, Foreign Cars, Luxury Cars, Newsworthy by Suzanne Denbow | August 27th, 2008 | 2 Responses |
2009 Cadillac BLS sedan

2009 Cadillac BLS sedan

Despite sales that have been lackluster at best, there are rumors that the European Cadillac BLS might make an American debut in 2010 as a 2011 model. Currently, Cadillac as affirmed speculations that they will begin producing a 4-cylinder car for the North American market in 2010, but the finer details are still under heavy debate. The primary source of contention surrounding the mystery small car: whether or not to offer an optional V-6 upgrade. Part of Cadillac’s design team believes future government fuel economy regulations and the growing small car trend mean that Cadillac must break tradition, even if only slightly, in order to stay relevant as a competitor in the market. To them, this means it’s 4-cyl small, or nothing. Cadillac’s general manager Jim Taylor isn’t quite as sold on the idea. According to Automotive News, Taylor said, “There is a big debate as to whether it is four only. I think that is a bridge too far.” Taylor’s reluctance stems from the anticipated resistance from U.S. buyers. Even if the U.S.-bound BLS is fitted with a turbocharger for its 4-cylinder engine, Taylor isn’t certain buyers will be receptive of such bland performance. “[Americans] still want power,” Taylor reasoned, “We still have big open roads. People do not want to stop enjoying driving.”

2009 Cadillac BLS wagon

2009 Cadillac BLS wagon

So if we here in American wind up staring down the grill of a modified BLS, exactly how much performance will we be sacrificing? According to specs, the 2009 BLS isn’t quite as uninspiring as Taylor makes it out to be. Drawing very heavily from the Saab 9-3, the 2009 BLS is offered in Europe as either a sedan or a wagon with 3 engine options: a 2.0L 4-cyl turbo, 2.8L V6, or 1.9L diesel. The interior is stock Cadillac luxury – leather, DVD, nav – and the price is typical Caddy too, starting around £21,500 [about $40,000]. Bottom line: We advise Taylor to offer the V-6, he seems to have a pretty good grasp on exactly how much change we Americans will tolerate before we put our collective foot down.

[Source: Automotive News]

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2 Responses

  1. Joe says:

    Maybe he just remembers that other 4 cylinder Caddy, the Cimmaron. Google it if you don’t remember, unless it was too boring for even the internet.
    Sounds like a solid plan–don’t try to make junk into a Caddy. It’ll still be junk and no one will want to pay $40 for junk with a Caddy badge on it.

  2. K W Kildow says:

    The BLS is a huge step backwards for Cadillac. It looks like a revamped Catera, which was a total failure in the same way the recent GTO has been a failure. Neither car stimulated excitement in any manner whatsoever. Americans are dying for exciting, well built, high quality automobiles. The exteriors and interiors MUST complement one other and be on the same level. The CTS an excellent example of exterior and interior balance. It is the kind of design Cadillac should built in all of its models! But, please, drop the BLS from your line up….and don’t send this damn thing to the Europeans….they’ll think we American’s have lost our mind!