Pontiac was considering naming it’s new Pontiac G8 Sport Truck, the El Camino. Luckily folks within Pontiac and Chevrolet had some discussions and decided it was just strange to toss a Chevy Brand on a Pontiac even though everything is made under the same roof. Customers have a hard enough time deciding what the heck they are going to buy with the current branding problems at General Motors, all they needed was an old vintage car name on a different branch of GM.
I do however think the El Camino brand has some juice left in the tank and I think they should bring it back. Just not under the Pontiac branch of things.