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eBay Certified Pre-Owned Showroom: Another Way To Go In Debt

Posted in auto industry, Cars, eBay Motors, General by Suzanne Denbow | July 28th, 2008 | Leave a Reply |

In recent news, GM, Chrysler, and Lexus have all jumped on the eBay band wagon. Free for dealerships to access, the new-and-improved eBay Motors features a new “Certified Pre-Owned Showroom” page and already hosts 70,000 certified listings from about 5,000 different dealerships.

Following the same format as regular vehicle listings, the Certified Pre-Owned Showroom allows dealers to provide a wider-circulation for their inventory while simultaneously allowing consumers to lose the shirt of their back without leaving the comfort of their home.According to eBay Motors, the site attracts 12 million unique visitors each month…roughly half of them eventually selling their souls to the online-auction giant (I say this without an ounce of irony). By far the heaviest eBay pre-owned hitter is GM, all 8 of its popular North American lines are listed; Buick, Cadillac, Chevrolet, GMC, Hummer, Pontiac, Saab, and Saturn.  Already an old hat at eBay Pre-Owned and currently latching on to any leg-up it can get is Ford (ipso fact Lincoln and Mercury), a reported user since the feature’s launch about a month ago.

Source: Automotive News

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