Talking on a cell phone while driving is less dangerous than you may think, nevertheless it’s usually illegal, and can be distracting. Most people want to cut down on their cell phone usage in the car, but they find it difficult. When that phone rings, you have to answer it, like Pavlov’s slobbering dogs.

Luckily for you, a Canadian software company called Aegis Mobility came up with an answer, it’s called DriveAssistT, and it detects how fast a cell phone is going, and alerts the cellular network if it’s going the speed of a car. The network then blocks any calls or text messages until the phone slows down or stops.

The calls aren’t totally blocked though. Caller hear a message that the person is driving, and have the option of leaving an emergency voice mail.

Aegis has no deals in place yet with any cellular carriers, but it’s supposedly in discussions with some of the big U.S. networks. The software will be managed via a website. It looks like it’s going to be marketed mainly to parents worried about their kids driving habits or employers who want to manage their employees cell phone usage on the road.

Aegis already has a partnership with Nationwide Mutual Insurance, who said it plans to offer a discount of 3 percent to 10 percent on family policies for people who use DriveAssistT.

It seems fairly innocuous to me, unless the government gets involved and makes this sort of software mandatory, which I think is entirely possible. The way things are going in this country, not much would surprise me.