It can take only a second for your life to go from great, to complete ruins. One minute you’re cruising along and everything is fine, then POOF! It’s all gone. THINK! is the Department of Transport’s dedicated road safety division in the UK and their new ad campaign is shockingly brilliant. These are the types of ads we should be running here in the United States, instead though we’re stuck with bullshit, non-shocking ads that wouldn’t convince a drunk to drink light beer. This is definitely one you want to check out!