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Dodge Creates “MOPAR 10″ Challenger: Sticker Lovers Rejoice!!

Posted in Chrysler, Dodge, General, muscle cars, Newsworthy by MrAngry | July 7th, 2010 | 2 Responses |

Dodge… what the hell are you doing? Have you learned nothing from the Dodge Charger “Superbee” or the Ram pick-up “Daytona”? I just saw this video of the upcoming “Mopar 10″ Challenger and actually threw-up a little in my mouth. Instead of taking what looks to be a run-of-the-mill Challenger R/T and adding a bunch of stickers to it, why not just make the car better. How about giving it a few performance oriented bolt-on’s that actually do something like bigger sway bars, maybe a nice engine tune to make shift points more aggressive, brakes from the SRT8 or perhaps an exhaust system.

Instead you’re pawning off your lowest cost items in the hopes that enthusiasts will think they’re getting something special. You’ve opted to give us big black wheels (that do nothing), a key chain set and tire gauge (BOOYA!!), hood pins (for show only I’d assume), and an INSANE amount of MOPAR emblems. Seriously, you guys went over the top on this, by giving us no less than 18 MOPAR emblems (from what I could count in the video) and that right there takes the car from cool, to seriously uncool. You want to know what enthusiasts like… I’ll tell you. They like power, they like performance, they like a serious exhaust note, handling, braking, speed and above all, they like to not be suckered in by a bunch of stickers. As someone who lives and breathes the MOPAR brand, how about actually giving the real enthusiasts something they want as opposed to a car that we’ll see at Barrett-Jackson in a few years selling for half of what it was sold new for.

Source: USAToday.com

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2 Responses

  1. Dave says:

    Well, this plus the price increases for the 2011 models over the 2010 models should really help put Dodge over the top.

    …of a really, really, REALLY low bar.

  2. 68SportFury says:

    Yeah, that $3K price bump (yes, three THOUSAND dollars) is going to sell a lot of 2011 Mustangs. Brilliant move, guys, pure dead brilliant.

    I’ve been chewing over the idea of getting a ’10 SE, which would be more than adequate for my needs (long commute, so mileage is a factor), and I have trouble getting past the price when the invoice is in the mid-23k range. At over $26k, an ’11 ain’t happening. That’s a 13% price increase year-to-year.

    Meanwhile, an ’11 Mustang V6, with a stick and a trim package, in a color I like, with 50 more HP and six more highway MPG, is only a couple hundred more than its ’10 counterpart. As a lifelong Mopar owner, I really would prefer a Challenger, but it just seems like Chrysler doesn’t want to sell me one…