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Demand For The New Buick Regal Exceeds Supply

Posted in Buick, Car Buying, GM, New Cars by Kurt Ernst | October 9th, 2010 | Leave a Reply |

Buick's Regal GS show car. Photo: © GM Corp.

Here’s some good news for GM’s Buick division: it isn’t only the Chinese who are embracing your cars. Dealer orders for the turbocharged Buick Regal, which hasn’t even hit dealerships yet, are running at about double of the factory’s production capacity. GM hasn’t said if they’ll boost output from the Russelsheim, Germany, factory where the Regal is built alongside its Opel Insignia counterpart, but that’s the next likely step.

The Regal is the smallest (and hence most affordable) car in Buick’s current lineup. Pricing for the 182 horsepower Ecotec version, which is currently available, ranges from $26,995 to $31,780. Pricing for the Ecotec turbo version, which boasts 220 horsepower and 258 ft lb of torque, ranges from $26,995 to $31,780. The highly anticipated Buick Regal GS, featuring more horsepower and enhanced handling, should arrive sometime in 2011.

Buick is positioning the Regal as an entry level luxury sports sedan, and it’s up against the likes of the Audi A4, the Acura TSX and the Lexus IS250. I haven’t had the chance to drive one yet (hint, hint, GM), but I’m looking forward to it. I’ve driven several Buick Lacrosse models in the past year, and their build quality was impressive. If the handing on the Regal is as good as other sites claim, then Buick may have a legitimate contender on their hands. American buyers sure seem to think so.

Source: 4 Wheels News

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