Just like the Chevy Cruze and the concept Chevy Orlando, Mini may be trying to capitalize on the re-emerging market of station wagon-esque rides. There are families out there that need a lot of space in their cars, and they want fuel efficiency just like the rest of us. My brother, for instance, has 6 kids and needs his SUV, but doesn’t want pay a small fortune to fill up the tank twice a day. So the market for lots of space + fuel economy is out there. That’s where this Concept Frankfurt fits.