Chrysler LLC sales dropped 18% in April which is a 23% difference from this time last year. This is not a good sign for Chrysler who has struggled much in the last few years.

“The overall decrease in April sales, particularly of pickup trucks, demonstrates that the auto industry continues to be under pressure from the national economy,” Vice Chairman and President Jim Press said.

While the national economy plays a huge effect on auto sales, in my opinion Chrysler has been slow to innovate in the last 10 years and this plays a huge role in its decline during the national recession.