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Chrysler Unveils 5-Year Plan In Marathon Press Conference [Part 1]

Posted in auto industry, Auto Show, Cars, Chrysler, Fiat, Newsworthy by Suzanne Denbow | November 4th, 2009 | 1 Response |

Sergio Marchionne, Chrysler Group LLC Chief Executive Officer and Fiat CEO arrives to address executives and the news media at the Chrysler Technical Center November 4, 2009 in Auburn Hills, Michigan. Marchionne laid out Chrysler’s new 5-year business plan to the media.

At the Chrysler Technical Center in Auburn Hills, Michigan, Chrysler is hosting a 6-hour press release to unveil their new 5-year plan. Currently on a much-needed intermission, we’ve taken the opportunity to outline the key points introduced this morning before Fiat chief Sergio Marchionne resumes speaking. Upon conclusion, we’ll provide a more in-depth analysis of the information released but until then, hit the jump to check out what’s in store for the new Pentastar.

It was been confirmed that the Dodge Ram will be siphoned off into a separate, truck-exclusive brand. Head of the new Ram line Fred Diaz has likened the move to the engineering philosophy behind Apple Products, explaining that the new trucks will be more simplistic in application and built specifically for the purpose which they were intended. As a part of this plan, the Dodge Dakota will be killed off by 2012.

The Fiat 500 is indeed coming to America with both 1.4 multi air and multi air turbo engine options. The official launch date is expected to occur within the 4th quarter of 2010.

Nothing has been confirmed, but a battery electric vehicle for 2012 is currently under serious consideration.

Chrysler’s famed Phoenix engine will be resurrected as the Pentastar V6. It’s first appearance will be beneath the hood of the 2012 Jeep Grand Cherokee.

2010 Chrysler models will receive Ford SYNC-esque text-to-speech infotainment systems.

Dodge Caliber will be killed off in 2012 and replaced by an as-yet-unnamed B-segment Fiat. It will be one of the three new Fiat vehicles (subcompact, compact, and midsize) that will infiltrate the Dodge brand by 2013.

Diesel-powered Jeep Wrangler will hit in the 4th quarter of 2010 featuring stop/start technology.

Source: Chrysler
Image Cred: Bill Pugliano/Getty Images

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  1. Greg says:

    Did they happen to say anything about maybe starting to build cars people might want to buy?