Chrysler has announced that their plans to build the concept Imperial shown first at the 2006 NAIAS have been cancelled. With the CAFE legislation that has already passed the Senate the newÂ fuel efficiencyÂ expectation for cars would be 35 mpg by 2020. For large vehicles like the class the Imperial was destined to enter such mileage would likely have been an impossible stretch with todays general practiced automotive standards.
Even though production of the Imperial has been cancelled Chrysler has reaffirmed their committment to invest $700 million in the Toronto manufacturing plant the car was destined to be built in. Instead they will be working on the next generation 300.
The Imperial was a bold attempt at challenging the Rolls Royce, and despite being dubbed by some “the poor mans Phantom” could the same not be said for many cars that are not the pinnacle of luxury?