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Chrysler shelves the Imperials New Clothes in light of looming CAFE legislation

Posted in Chrysler, Concept Cars, Design by will bee | July 17th, 2007 | 2 Responses |

 Chrysler Imperial

Chrysler has announced that their plans to build the concept Imperial shown first at the 2006 NAIAS have been cancelled. With the CAFE legislation that has already passed the Senate the new fuel efficiency expectation for cars would be 35 mpg by 2020. For large vehicles like the class the Imperial was destined to enter such mileage would likely have been an impossible stretch with todays general practiced automotive standards.

Chrysler Imperial

Even though production of the Imperial has been cancelled Chrysler has reaffirmed their committment to invest $700 million in the Toronto manufacturing plant the car was destined to be built in. Instead they will be working on the next generation 300.
The Imperial was a bold attempt at challenging the Rolls Royce, and despite being dubbed by some “the poor mans Phantom” could the same not be said for many cars that are not the pinnacle of luxury?


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2 Responses

  1. Dee says:

    It’s sooooooo shiny…

  2. Tprogress says:

    I really think that government legislation effecting car line-ups is really going to hurt the auto industry. If consumer choice dictates change that is one thing, but if Chrysler takes a hit because of it something needs to be fixed. If people want hybrids they should buy hybrids, but they shouldn’t be forced by Washington. I do some work with DriveCongress.com and I know the House is currently trying to push similar changes that will have further impact, HR 2927 is at least acceptable with a combined fleet average of between 32-35 mpg by 2022, but its important that Americans pay attention and stay informed.