Yesterday, Chrysler LLC announced they will launch a new program November 1 offering employee pricing on select Chrysler models exclusively to Wal-Mart Stores Inc. workers (in addition to Chrysler’s own professional family). A creative effort obviously intended to temporarily prop up their sagging sales figures, the special pricing will apply to all 1.4 million U.S.-based Wal-Mart employees and will shave anywhere from 4-6% off invoice pricing and 8-14% of the MSRP. A list of the vehicles exempt from the incentive was not furnished, by Chrysler did confirm that the discount will be applied to several Dodge Viper models.
In addition to Wal-Mart employees, Chrysler also extended the benefit of employee pricing earlier this year to all military personnel, Teir 1 suppliers, and AARP members.
Source: Detroit Free Press
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