In addition to the hefty purchase incentives Chrysler LLC announced this week, the Pentastar has unveiled another tactic for luring potential customers onto dealer lots: the “Employee Pricing Plus Plus” program (and yes, that is grammatically correct, so stow your pious letters-to-the-editor). Officially kicking off today, January 26, 2009, the Employee Pricing Plus Plus program extends employee lease/purchase benefits to all customers, offering discounts of up to $3,500 on 2009 model year vehicles and $6,000 on 2008 model year vehicles. In addition to the very enticing offer, Chrysler is also offering up to 48 months of 0% percent financing for qualified buyers (which, it is worth noting, is still not generous enough to goad anyone into purchasing a Chrysler Sebring).

PRESS RELEASE

Chrysler LLC Announces New “Employee Pricing Plus Plus” Program for All Customers

New vehicle customers receive employee price on all 2008 and 2009 Chrysler, Jeep® and Dodge vehicles
Customers also receive discounts of up to $3,500 on 2009 model year vehicles and $6,000 on 2008 model year vehicles
Zero percent financing is available for up to 48 months
$1,000 consumer bonus cash is available on most models when financed at Chrysler Financial or local credit union
New program is effective beginning on Jan. 26, 2009

Auburn Hills, Mich., Jan 22, 2009 – Chrysler LLC announced today that it will offer the new “Employee Pricing Plus Plus” program to all customers toward the purchase or lease of a new 2008 or 2009 Chrysler, Jeep® or Dodge vehicle. In addition to the employee price, customers will be eligible for cash discounts of up to $3,500 for 2009 model year vehicles and up to $6,000 on 2008 model year vehicles. Chrysler Financial is also offering zero percent financing to qualified customers for up to 48 months. Other finance terms and rates are also available.
“Chrysler is offering America the same pricing our employees receive through the new ‘Employee Pricing Plus Plus’ program with great savings off the Manufacturers Suggested Retail Price, plus cash discounts of up to $3,500 on 2009 models, plus zero percent financing through Chrysler Financial,” said Steven Landry, Executive Vice President – North American Sales, Marketing, Mopar Parts and Service. “With affordable financing available and some of the best pricing we have offered in recent months, this really is a great time to visit a Chrysler, Jeep or Dodge dealer.”

The “Employee Pricing Plus Plus” incentive program is available to all customers beginning on Mon., Jan. 26. Dodge Sprinter is not included in this program.

The new “Employee Pricing Plus Plus” program will be featured in a comprehensive ad campaign starting Jan. 26, and includes national print, broadcast and digital media. The overall campaign continues with the “Driving America” theme combined with the newly available Employee Pricing.