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Chrysler Announces Possible Sale of Dodge Viper Line, We Feel Faintly Nauseous

Posted in auto industry, Chrysler, Dodge, Fast Cars, Newsworthy by Suzanne Denbow | August 27th, 2008 | 2 Responses |

Chrysler LLC reported this morning that it might consider selling off the Dodge Viper. As quoted by Auto News, Chrysler explained that “This strategic review comes as the Company focuses on enhancing its core business and leveraging its assets.” Or, in other words, Chrysler LLC is up a fiduciary creek without a sales profit paddle. Obviously recognizing the similarity to GM’s earlier despicable cut-and-run behavior with their HUMMER line, Chrysler CEO Bob Nardelli was quick to explain the new decision as merely an exploration of options. “We have been approached by third parties who are interested in exploring future possibilities for Viper,” he said. Nardelli further explained that while Chrysler as agreed to listen to what the aforementioned “third parties” have to say, they “…will do so keeping in mind the best interests of those who have shown tremendous support for the vehicle – including employees, suppliers, dealers, and a worldwide group of loyal Viper owners and enthusiasts.”

10 to 1 the “third parties” are foreign, and double or nothing it’s China.

[Source: Auto News]

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2 Responses

  1. Home Depot is probably not the place where you want to go looking for the head of an auto (and truck) company. That is for those who need reminding, where Bob Nardelli came from.

    The story in Automotive News said that selling the Viper would allow Dodge to concentrate on its “core business.” Which makes one wonder what Mr. Nardelli thinks the core business of Dodge, and Chrysler, might indeed be?

  2. Joe says:

    This move (like the Hummer deal) is most likely aimed at max’ing the average MPG for all Chrysler products. Get rid of the guzzlers and suddenly your Hemi’s don’t seem sooo bad anymore.