It’s no secret that customer service is all but non-existent nowadays in the automotive industry. Major manufacturers want to do the right thing by their customers, but at the end of the day it really comes down to each facilities service adviser. Here in United States getting a manufacturer to rectify a problem is like pulling teeth, but generally, after enough back and fourth, things usually get sorted out. Over in China however things have gotten so bad that one man decided to show his distaste by actually destroying his own car in public. The man, a resident of Qingdao, a city in the Eastern Shandong province of the People’s Republic of China, was furious at the treatment he received by none other then Italian sports car manufacturer Lamborghini. The Gallardo was brought into a Lamborghini authorized service center, however the problem was never remedied and when released back to the owner, the bumper and chassis were found to be damaged after the car was transported incorrectly.
The owner pointed out the damage, but was promptly ignored as the facility denied any responsibility. The owner then contacted Stephan Winkelmann, Lamborghini’s CEO, as well as the brand manager for Lamborghini of China, but the problem was never resolved. Lamborghini is relatively new to the Chinese market and the cars owner strongly feels as though they have shirked their customer service responsibility.
He therefore decided to show his disapproval with the Italian company by having his car destroyed on China’s National Consumer Day. Keep in mind now that in China a Lamborghini Gallardo is a prized commodity and sells well above retail to the tune of between $529,000 USD and $757,000 USD depending on how it’s optioned out.
We hate to see such a beautiful car get destroyed in this manner, but if it gets the attention of Lamborghini and improves their overall customer service, well then, it may just be the best stunt ever pulled by an owner.