In a desperate attempt to maintain some sort of enthusiasm for perhaps the most over-hyped vehicle since the 2010 Camaro, Chevrolet’s marketing department assembled a rag tag group of dancers to perform what appears to be an epileptic fit. While the dance/cheer/cluster successfully accomplished Chevy’s larger objective of bringing the Volt to the forefront of popular conversation, it also garnered a fair amount of criticism for brilliant lyrics such as “…V for Chevy Volt you see, it’s so simple like a dimple, plug it in and see.”
Unfortunately, contrary to what one would logically assume, the marketing team responsible for this gem was not under the influence of any illicit substances and was subsequently mildly offended by the negative feedback. According to a story published by the Detroit News this morning, Chevy claims the Volt Dance was never intended to appeal to the audience of automotive press professionals or adult car buyers, but rather to the children.
Apparently, Chevy reached the (correct) conclusion that those members of society capable of processing complex abstract thought lost interest in the Volt months ago, and the only remaining marketing group still susceptible to the gimmick would be children. So, given that the bar was set pretty low to begin with, Chevy is chalking the entire disaster up to a quasi-success and will continue their quest to appeal exclusively to middle schoolers – presumably because said group will likely be in their mid-20’s by the time the Volt reaches production.