Tim Allen has been doing Chevy ads for a while now, and his current piece on the Chevy Volt is designed to play on the range anxiety faced by electric car shoppers. Plans made at 9:00 don’t necessarily apply at 5:00, Allen tells us, and he’s absolutely right about that. I’m not sure many of us have time for his “spontaneous acts of freedom”, but I’m digging the sentiment: as Americans, it’s out birthright to jump in a car, point it in a given direction and just go. All of us have our “Great American Road Trip” stories, and an epic on the road adventure just isn’t possible in a car that limits you to 40 miles of highway cruising before it needs 8 hours of recharging.
There’s some sad irony in Allen’s comments that “we’re wanderers, wayfarers, even nomads”; as the U.S. economy continues to get progressively worse, that’s exactly what we’re becoming. Just like in the Great Depression, people are beginning to shuffle from place to place, city to city, in search of a job or a better life. Not many of us have the luxury of worrying about range anxiety; instead, most of us are worrying about how we’re going to pay the mortgage or feed our families in a few months.