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Chevy Camaro? Not In China

Posted in Camaro, Chevrolet, Rides by Kurt Ernst | March 24th, 2011 | 1 Response |

The new Chevy Ke Mai Luo. Image: © GM Corp.

Let’s face it: we’re living in a global economy these days, so product manufacturers have to factor a lot more variables into the equation than in the old days. Whether truth or urban legend (since there are conflicting reports), Chevy failed with the Nova nameplate in Mexico, as Nova translated into “doesn’t go”. The slogan “Coke adds life” failed in China, because it translated to “”Coke brings your dead ancestors back to life”; if you guessed that manufacturers are particularly sensitive to the Chinese market (due largely to its massive potential), you’d be correct. The name “Camaro” doesn’t translate to anything offensive in Mandarin, but it doesn’t exactly roll off the tongue, either. The solution? GM will change the car’s name to “Ke Mai Luo” for the Chinese market.

GM has high hopes for the Camaro in China, as it represents a halo car for the Chevrolet brand. Chevy doesn’t have a lot of prestige in China (unlike corporate siblings Buick and Cadillac), where they’re viewed as one notch above a domestic brand, but below other imports such as Volkswagen. The Camaro V6 will sell for the equivalent of $76,000 when it hits the Chinese market, which is more than double the brand’s most expensive product today (the Chevy Captiva crossover). If the V6 will sell for more than the ZL1, it does make me wonder what their pricing strategy will be for a V8 equipped 2SS convertible.

Source: Left Lane News

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One Response

  1. PFULMTL says:

    thats effing expensive as an import…