Yesterday was one hell of a beautiful day in New York City. It was in the 50’s, there were bright blue skies and I went to a conference where Chevrolet announced that they were now turning their cars into giant smartphones. Laugh if you will, but let me tell you that this technology is pretty flippin’ cool and that’s coming from a guy who is not big on electronics. Chevrolet MyLink is an in-car infotainment system that connects to your smart phone allowing you access to applications for use through a console mounted touch screen, steering wheel controls or voice command technology. Chevrolet estimates that around 70% of buyers in today’s car market are looking for full integration between their Blackberry, iPhone and Android mobile devices. MyLink not only provides them with this, but bundles it with OnStar providing them with added safety and security.
To bring MyLink to life GM has partnered up with Pandora and Stitcher internet radio to provide the consumer with a host of listening options for those who don’t want to settle for standard radio broadcasts.
“There is a new generation of car buyers who don’t want to settle for mass market radio,” said Rick Scheidt, vice president of Chevrolet Marketing. “They want to create their own individual stations and have access to them wherever they are. Chevrolet vehicles have offered customers the ability to use portable media devices since 2006 and the introduction of MyLink takes media personalization to a new level. ”
Check out the full press release on Chevrolet’s new MyLink technology over at GM.com.