Today is Malcolm Bricklin’s 72nd birthday, and to celebrate this jubilant occasion, I am presenting my review of a book written about perhaps the most reviled of his infamous business exploits: the Yugo.
I recently had the pleasure of reading Jason Vuic’s “The Yugo: The Rise and Fall of the Worst Car in History.” And just so you know, I thought it was a total hoot. It’s been ages since I last found myself transfixed by a book, owing in no small part to the clever prose of Mr. Vuic and his obvious enthusiasm for the Yugo and its hilarious cast of supporting characters
The tale is peppered with anecdotes that will make you cackle gleefully in public and get the side-eye from old ladies on the train. It will inspire you to torture your coworkers with a relentless barrage of Yugo jokes. Your resulting revelry in everything Yugo will have phones hanging up on you, doors closed in your face. But, oh yes, it’s worth it.