2012 Chevrolet Sonic LTZ: RideLust Review
The 2011 Ford Explorer was one of the most eagerly awaited new vehicles of the past decade. Ford did extensive market research before starting their re-design, since the Explorer has a 96% name recognition in North America, on par with brand icons like Ford’s own Mustang and F150. With the SUV segment currently at 32% of industry sales (and growing faster than the other segments), Ford simply could not afford to get the new Explorer wrong. Focus group after focus group told them what the Explorer needed and what it didn’t need to have, and the results surprised more than a few people.







