RideLust

When Kia launched their original hamster ad for the Soul MPV, it took the advertising world by storm. Everyone loved the driving and rapping rodents, so Kia’s decided to bring them back to shill for the 2012 Kia Soul, which now delivers better horsepower and improved fuel economy compared to last year’s model. What’s your take on the shuffling hamsters dancing through a post apocalyptic landscape in Kia’s latest ad? Is it rodents FTW, or is it time to break out the baited mousetraps? Read More…

Thumbs Up: Exceptional value, remarkable build quality

Thumbs Down: Automatic transmission has pointless manual function

Buy This Car If: You’re looking for the best bang for the buck in a five door hatch

Let’s say you’re in the market for a five door, compact hatchback. Chances are good that you’ll shop the new Ford Focus, and you’ll certainly look at the VW Golf. If you like driving and want sharp handling, you’ll add the Mazda 3 to the list; live somewhere where winter is a factor and you may add the AWD Toyota Matrix or Subaru Legacy as well. Chances are good that your shopping list won’t include the Kia Forte Hatchback, and that‘s a shame since you’d be missing a valid contender for compact hatchback supremacy. Read More…

Thumbs Up: Comfort and luxury at an affordable price.

Thumbs Down: Needs a proper sport-shift automatic and less body roll.

Buy This Car If: You want a near luxury sedan that’s fun to drive, at a great price.

The previous generation of the Kia Optima was a blend-into-the background sedan that could hardly be called aspirational. It was a car that you had to justify to your neighbors by saying, “I got a good deal on it. A really good deal.” That’s no longer the case with Kia’s midsize sedan, which boasts jaw-dropping good looks, amazing fit and finish, a stylish and comfortable interior and a price that’s thousands less than equivalent cars from better known brands. The new Optima is a bona fide sales success for Kia, and the Optima drew more questions and praise from friends and neighbors than any other press fleet car in recent memory (except, of course, the Kia Optima Turbo). Read More…

Thumbs Up: It’s the best looking compact crossover on the market.

Thumbs Down: Lacks interior space and headroom compared to others.

Buy This Car If: You want a decent handling CUV with a unique sense of style.

The Kia Sportage has been sold on and off in the U.S. market since 1995, but you’re forgiven if you had no idea that it’s been around so long. The first generation, sold here from 1995 through 2002 was an anonymous box-on-box compact SUV notable only for introducing the knee airbag in 1998. The second generation, introduced here in 2005, was a little more stylish, a little better built and a lot more popular with the general public. Kia sold over 190,000 second generation Sportages over a five year period, helped by the truck’s five star NHTSA rating. The conventional box-on-box styling was a step forward from the first generation, but it was still evolutionary, not revolutionary. Consumers bought the second generation Sportage because it was a safe car at a good price, not because of its stunning good looks. Read More…

Kia’s manufacturing facility in West Point, GA, is currently busy cranking out their Sorrento crossover alongside Hyundai’s Santa Fe SUV. There’s still some capacity leftover, so the Korean automaker has announced plans to begin building their new Optima sedan in the Georgia plant. Even better, this move will create an estimated 700 new jobs within Kia’s plant, which will have a ripple effect on the local economy. Kia says the overall net effect will be 7,500 more jobs for local suppliers, but that estimate may be generous; still, I give a big thumbs up to any company creating jobs in the current economy. Read More…

The Kinetic Motorsports Kia Forte Koup. Image: Kia Motors

This may not seem like big news, but it is: Kia Motors is celebrating their first professional racing victory, earned at last weekend’s Continental Tire Sports Car Challenge event at Barber Motorsports Park. A Kia Forte Koupe, driven by Michael Galati and Nic Jönsson, gained the lead on lap 54 and fought off the BMW 128i of Tim Bell and BJ Zacharias for the win in the Street Tuner (ST) class. Although this is Kia’s second year of professional racing, 2010 was considered a development year with little chance of podium finishes. Team expectations for 2011 were modest, and after the race driver Nic Jönsson remareked, “It’s so fantastic. Bringing Kia Motors to the top of the chart in one of the toughest sports car series in the world in less than two years. The goal for this year was to have one or two podiums. Now we have a first and a second.” Read More…

Thumbs Up: Style, performance and a surprisingly low price.

Thumbs Down: Where’s the six speed manual transmission?

Buy This Car If: You’re looking for the best value in a sporty sedan.

Friends and neighbors are used to a steady stream of press fleet cars in and out of my driveway. Most are met with indifference, since manufacturers typically supply a lot more crossovers, minivans and SUV than they do sport sedans or coupes. I’ve had my share of high profile, fun to drive cars, too, but none has ever attracted the same amount of attention as the 2011 Kia Optima SX Turbo. It seemed that no matter where I went, someone had questions on the car. Most started with “what kind of car is that?”, while those in the know usually began with “how do you like the new Optima?”. I’m convinced that I helped Kia sell at least three units (so remember me at Christmas time, Kia), but the most remarkable part of my week with the Optima Turbo was the realization that I’d buy one myself. Read More…

It’s a story we’ve all seen before: cop steals car, which then gets hijacked by evil megalomaniac’s henchman in a helicopter. Poseidon intervenes and snatches car, crashing the helicopter and flooding Mr. Evildoer’s yacht. Aliens steal the car from Poseidon and beat feet back to their own planet, before the car is hijacked again and sucked through a wormhole opened by an Aztec priest. I think Shakespeare was the first to write this particular story, which has been ripped off by everyone from Kurosawa through Spielberg. Even Woody Allen wrote a script, but his story was more focused on the interplay between the neurotic Aztec priest and his overbearing wife.

Sarcasm aside, there seems to be two camps of people when it comes to Kia’s innovative Superbowl commercial: those who loved it and those who hated it. Either way, it was probably one of the most complex and expensive car ads ever filmed, and the video below shows you why. Read More…

The 2011 Kia Sportage SX Turbo. Image: Kia Motors

Kia Motors, like their parent company Hyundai, seems to be doing everything right these days. Take their Optima sedan for example, which has gone from a boring, disposable econobox to an object of desire (especially when fitted with their 274 horsepower turbo motor) with edgy, contemporary styling. It looks like their engineers and designers have been let loose on the Sportage as well, since Kia is now rolling out a completely new Sportage compact crossover for 2011. Why should you care? Because they’re building an SX Turbo variant with the same 2.0 liter turbo motor, and it’s available in either front wheel drive or all wheel drive. If you want a fun ride, but need a compact crossover to accommodate your family or just your stuff, you’ve now got another legitimate contender to add to your shopping list. Read More…

Ok, I know tomorrow is Superbowl Sunday and all, but my God these car companies are going buck-wild on ads this year. This new ad by Kia featuring the 2011 Optima combines spies, aliens, a God of the sea and ancient Inca’s all in an attempt to show that this new Optima is well… epic. Now I’ve driven some epic cars in my time so I think I’m qualified to comment on the subject. For instance, the Porsche GT3 RS is epic, as is the Gumpert Apollo, Nissan GT-R and Corvette ZR1. The Kia Optima though… hmm, I suppose it could be, but then again it could also be total crap. Hell, I suppose if digs it then what does the rest of the world have to lose right?
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