Car Branding

How to Let Your Car Choose You.

Posted in Best of, Car Accessories, Car Branding, Car Buying, General, News, Rants & Raves by MrAngry | March 28th, 2011 | 1 Response |

Car Choice
*Photo Credit: GoMediaNetwork.com

It’s no secret that car manufacturers are always trying to get us to buy their products. They offer us incentives, rebates and love to shower us with statistics on fuel economy, performance and safety. Media outlets like Facebook and Twitter are used to silently inform us of new product revelations that have come out of their R&D departments in the hopes that we will be enticed to enter their showrooms. However as consumers I sometimes wonder if automakers are truly hitting the nail on the head when it comes to marketing. Most of us out there are brand loyal in one way or another. Some of us like Ford’s, others Honda’s or Audi’s. I’m more curious though as to the factors that influenced your purchasing decision and why, at the end of the day, you bought what you bought.
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Ultra Cheese: 1978 Dodge Magnum XE Promo Ad.

Posted in Car Branding, Dodge, Funny, Funny Videos, Pop Culture, Videos by MrAngry | January 16th, 2011 | 2 Responses |

1978 Dodge Magnum

There was disco, bell-bottoms, butterfly collars and Saturday Night Fever. It was an age of tacky excess and gaudy design. The 1970’s was a decade whereby society threw caution to the wind and in turn, came up with some pretty abdominal creations. For the auto industry, it was a dark period that was met government mandated smog regulations and dismal horsepower numbers. Because of this automotive stylists relied more on a cars design and features than sheer performance numbers to boost sales numbers. Cushy monotone interiors, power windows, air-conditioning, eight-track tape decks help push cars off showroom floors and into garages across the United States. Automakers were selling image more than quality and no place was this more evident in then in this promotional ad for the 1978 Dodge Magnum XE. A car that, according to Dodge, if purchased, could change your life. Read More…

Bret Michaels Pimps the New 2011 Ford Explorer.

Posted in Car Branding, Car Buying, Celebrity Cars, Featured, Ford, Funny, General, Videos by MrAngry | January 2nd, 2011 | Leave a Reply |

When I first saw this video of Poison front man Bret Michaels getting hot and heavy with the new 2011 Ford Explorer and its MyFord Touch system, I began to wonder if Ford was hitting their target audience. Then, the more I thought about it, the more I realized that they were dead-on. You see the Ford Explorer has a definite appeal to families with young children. The parents in these families are most likely in their mid-to-late 30’s (like me) which means that back in the 1980’s they were rockin’ out to Poison. Sure it’s kind of a goofy move for Ford to go down this road, but at the end of the day, those of us that grew up in the days of the Hair Bands can relate to Mr. Michaels.
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2011 Cadillac Escalade ESV Platinum: Ridelust Review

Posted in 4x4, Cadillac, Car Branding, Domestic Review, Featured, General, GM, Promoted, RideLust Review, SUV by MrAngry | December 29th, 2010 | 4 Responses |

2011 Cadillac Escalade ESV Platinum

PRO’s: Great ride, wonderful handling, massive amounts of room for the entire family and or entourage.

CON’s: Cramped drivers cabin, only partially adjusting steering wheel, high price.

FINAL THOUGHT: A full size American built luxury SUV, that can hang tough with the world’s best.

It’s over 18 feet long, has up to 137 cubic feet of cargo space and with an interior that rivals most high end luxury sedans, it’s one of the nicest SUV’s on the planet. Meet the 2011 Cadillac Escalade ESV Platinum, the Big Dog of American SUV luxury. When I first picked this baby up from GM’s Manhattan storage facility my first thought was – Dear God is this sucker big, but as you’ll see, its size can be very deceiving. The Cadillac Escalade ESV Platinum makes no bones about its in-your-face styling and the fact that it dwarfs everything else in the SUV world. It’s a favorite amongst celebrities, athletes and or anyone who wants to make a statement. As for me, I was just amazed at how good it actually was for its size.
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Latest Mercedes Benz Ad Pokes Fun At F1 Drivers

Posted in Car Branding, Cars, Funny Videos, Mercedes Benz by Kurt Ernst | December 27th, 2010 | 2 Responses |

Just in case you’re not a fan of Formula One, here’s some background: the guy driving the Mercedes-Benz wagon is none other that Finnish F1 superstar Mika Häkkinen, who won the F1 World Driver’s Championship in 1998 and 1999, and was one of the competitors most feared respected by Michael Schumacher. Häkkinen retired from F1 after the 2001 season, but returned to racing in the DTM series in 2005. He retired from competition in 2008, and now spends his time coaching new drivers and managing their careers.

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Unsold 1987 Buick GNX becomes dealer time capsule.

Posted in Buick, Car Branding, Car Buying, Expensive Cars, Fast Cars, Favorite Cars, Featured, Horsepower, muscle cars, Promoted by MrAngry | December 13th, 2010 | 4 Responses |

1987 Buick GNX

In the mid-1980’s the performance car market in the United States was still in a pretty dismal state of tune. There were a few rays of light like the Ford Mustang GT and Pontiac Trans Am, but the only real shining star was Buick’s one year only 1987 GNX. Sure it was expensive, but it had the numbers to back up the price. Back then anything with horsepower numbers over 200 was a big deal, so when the GNX came out with its underrated 276 bhp and 360 lb-ft. of torque, enthusiasts couldn’t help but take notice. There was however one inherent problem… the car cost $30,000, around $10,000 more than a standard Buick Grand National. Collectors knew the car was something special and because of this most were sold immediately.
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Mini’s. Can they really be this much fun?

Posted in Car Branding, Car Buying, Car Stunts, Mini, Videos by MrAngry | December 12th, 2010 | 1 Response |

Next week I have to go and help someone out with the purchase of a new Mini. It’s going to be their first new car in quite some time, so I figured I’d post this video just to show her how much fun these little guys can be. Now I doubt very much that she’ll be hoon-doggin’ through the streets of Manhattan like this, but sometimes it just feels good to know that your car can perform like this, even if you can’t. Mini’s are not the fastest cars around by any means, but they’re fun as hell when you drive them fast. They handle like go-karts, sound great (if you get the Cooper S) and are also very economical. In fact Mini doesn’t make a model that gets under 31 mpg on the highway. The big question now is, which one to get? The standard Mini, Cooper S, or maybe the Clubman. Hmm… I think I liked it better when there were only two models to choose from.

Source: Youtube.com

Ridelust Retro: 1957 Chevrolet Apache NAPCO 4×4 Promo.

Posted in 4x4, Car Branding, Car Buying, Chevrolet, GM, Off-Roading, Videos by MrAngry | December 9th, 2010 | 3 Responses |

Back in the day 4×4 trucks and SUVs weren’t all the rage like they are today. Families would cart themselves around in station wagons or big sedans, while service industry vehicles would sometimes need to be modified to fit their needs. One such vehicle was the Chevrolet Apache pick-up truck that was built from 1957-1959. Heavy off-road use meant that these trucks were generally modified by a company called NAPCO (Northwestern Auto Parts Company) and fitted with new 4-wheel drive systems, that would ensure that they could be used in the harshest of conditions. The above NAPCO promotional video is quite long at about 10 minutes in length, but it shows the capabilities of these modified trucks as they tackle some pretty tough terrain. The video narration is actually quite cheesy, but watching these trucks do their thing is quite impressive. One thing that you must remember is that these old trucks were simple vehicles with no electronics to speak of. That meant fixing them in the event of a problem was a fairly easy task, which not only made them desirable back then, but today as well.

Source: NAPCO4x4.org

Are you an Autoholic?

Posted in Car Branding, car modifications, Custom by MrAngry | December 7th, 2010 | 2 Responses |

Autoholics

As we all know the internet is a very vast place. People search day in and day out for information on everything from boats to boobs in an attempt to further educate themselves on topics for which they know nothing about. We here at Ridelust.com for example, do our best to bring you a daily dose of everything that pertains to automotive culture and or mobile transportation. Our hope is that it will convert you into becoming more enthusiastic about the hobby that we love and treasure. We know it’s a tough job, but it’s one that we’re more than happy to grab the reigns on. As it happens there are also a few other sites out there in cyberworld that have the same mission as us. This brings me to Autoholics.com, a off-shoot of the wildly popular site Cardomain.com.
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Cadillac designer Max Wolff heads to Lincoln.

Posted in Cadillac, Car Branding, Ford, GM, Lincoln by MrAngry | December 2nd, 2010 | Leave a Reply |

Wolff Goes to Ford

A few weeks ago when I was in California testing the new Cadillac CTS-V Sport Wagon I had a chance to meet with some of the engineers and designers responsible for bringing all of Cadillac’s V-products to life. Max Wolff was one of those people, in fact a group of journalists spent two days with this guy asking him questions and picking his brain about the future of Cadillac, something that he seemed to be generally excited about. Apparently though Ford had other plans for the young Australian born designer because they just snatched him up so he could help redesign Lincoln. Hell, so much for brand loyalty…
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