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The Brief History of Car Logos

Posted in by David | April 14th, 2008 | 2 Responses |


Alfa Romeo Logo

The Alfa Romeo logo represents the coat of arms from the city of Milan and are related to the crusades, hence the cross. On the right, a snake is eating a Saracen.
Alfa Romeo Logo

The Audi Logo

The four rings in the Audi logo represent the four companies of the Auto-Union consortium of 1932.
Audi Logo

The BMW Logo

The BMW logo is a representation of a spinning propeller blade as the company originally manufactured Airplanes.
bmw logo

The Buick logo

Buick’s logo originated from the coat of arms of the Buick family.

The Cadillac Logo

The Cadillac logo is based on the family crest of the man for whom the company was named, Antoine de La Mothe, Sieyr de Cadillac. Although it’s authenticity has been in question for decades.

The Chevrolet Logo

Popular legend has it that the Chevrolet logo was inspired by wallpaper in a French hotel where William C. Durant was staying although some suggest his wife actually found the emblem in a newspaper.

The Chrysler Logo

The Chrysler logo has undergone quite a few changes over the years; the one shown here is an adaptation of the original medallion logo used on Chrysler cars at its inception in 1925. This logo was brought back to use in 1994, and the pair of silver wings were added after the company merged with Daimler-Benz in 1998.

The Corvette logo

The modern Corvette logo is a variation of that designed by Robert Bartholomew in 1953. It features two flags, one a checkered flag and the other one featuring to icons, a Chevrolet bowtie logo and a fleur-de-lis. The fleur-de-lis was chosen since Chevrolet was a French name, and a fleur-de-lis is a French symbol meaning peace and purity.

The Dodge Logo

The Dodge Ram logo first appeared as a hood ornament in the 1930s, the ram was chosen for its ruggedness something Dodge’s have always tried to portray.

The Ferrari Logo

The prancing horse featured on the Ferrari logo was the emblem of Italian WWII flying ace Fancesco Baracca, whose parents persuaded Enzo Ferrari to use the symbol of their late son for his Alfa Romeo race cars. When Ferrari later started his own car company, he continued use of this logo.

The Ford Logo

Henry Ford’s right-hand-man, Harold Wills, printed business cars to earn money as a teen, and when Mr. Ford needed a logo, Wills pulled out his old printing set and used a font that he had used for his own cards. Although the name is pretty simple where it came from.

The Jaguar Logo

Originally the Swallow Sidecar Company, Jaguar gained its new name in 1945, though why this particular animal was chosen is uncertain. It’s thought the leaping jaguar is meant to represent the speed, power, and quickness of the cars and not the ability to eat you running at 100 mph.

The Mercedes Logo

The three pointed star of Mercedes’ logo represents their domination of land, sea, and air. First used on a Daimler in 1909, a laurel wreath was added in 1926 to signify the union with Benz, and was later simplified to the current logo design in 1937.

The Porsche Logo

The Porsche badge is the coat of arms of the city of Stuttgart. The city was built on the site of a stud farm, which explains the horse in the coat of arms; the antlers and red and black stripes are part of the arms of the Kingdom of Wurttemberg.

The Volkswagen Logo

The Volkswagen logo is simple, but the name has an interesting meaning – in German, it translates as the “Peoples’ Car”. Rumored deslgned by one of Hitler’s closest friends during WW2.

More car logos and history here.