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Car Commercials that actually inspire.

Posted in Audi, BMW, Ferrari, Ford, Ford GT, Honda, Lamborghini, Mercedes Benz, Pop Culture, Popular Cars, Porsche, Videos by MrAngry | June 3rd, 2010 | 1 Response |

Automobile manufactures have been advertising for years on television, in magazines and on the internet. They do anything and everything they can to bring us in a little closer so that in the end, we may feel some kind of connection with their product. The utilize music, high production values, top directors and even enlist the help of psychologists so that they may better tap into the human psyche. For them a car commercial isn’t just about selling you a car, but selling you a lifestyle, a thought process and more importantly confidence and self-esteem. For the most part we are used to seeing commercials for normal everyday automobiles like a Honda Accord, Nissan Maxima or a Ford Taurus, but what about the big guns of the automotive world, what about the super cars? Believe it or not automobile manufactures have spent millions on getting you to believe in their heritage and what they’ve done for the automotive society as a whole. I know it sounds hokey, but believe me when I tell you it’s the truth. Take a look at the following commercials and I think you’ll see what I mean.

• Honda Impossible Dreams

• Lamborghini LP560-4

• Ford GT – The One

• BMW – We Make Joy

• Porsche Commercial – 911 Carrera (Don’t Forget)

• Ferrari Shell Commercial

• Audi – Maranello

• Bugatti Veyron 16.4 – Emotions

• Pagani Zonda R – Track Focused

• Mercedes Benz SLS – The Tunnel

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One Response

  1. ds440 says:

    I think the primary difference between your ‘standard’ car commercial and the above examples are the fact that the emotions that a Honda Accord evokes is VASTLY different from the emotional connection to a Zonda. One could argue that they are selling a ‘lifestyle’, but I don’t think that’s always the case. It’s something more. I think some manufacturers are savvy enough to realize that their core market are the ‘purists’….the passionate ones, who see cars as art more than A-to-B transportation.

    That Ferrari/Shell commercial has always been my favorite. No goofy slogans…just the sweet dulcet tones of Maranello.

    I always liked this Audi ad as well: