Let’s face it: there aren’t many of us who can write a check for $30 million, which is what a 1936 Bugatti Type 57SC Atlantic sold for last May. Designer Ralph Lauren already owns a Bugatti Atlantic, and he admires the car’s interior styling so much he’s created a watch influenced by it. The elm burl wood ring inside the watch face is based on the wood used in the car’s dashboard, while the matte black face and style of numbers matches the Atlantic’s instrumentation. The brushed steel case and exposed screws are influenced by the construction of the Bugatti, which emphasizes the style of hardware instead of just covering it up.
The watch is part of the Ralph Lauren Sporting Watch collection, has a movement crafted by Richemont, and retails for a whole lot less than $30 million. At $13,500, it’s still not inexpensive, but it will definitely cost less to insure, takes up less garage space and may still be enough to get you heels-to-Jesus with the blond in the red cocktail dress at the bar.