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Call of Duty: Black Ops Jeep Wrangler – Marketing at its Best

Posted in 4x4, Chrysler, Jeep, Off-Roading, Video Games, Videos by MrAngry | November 11th, 2010 | 4 Responses |

It’s no secret that product placement is prevalent in the world of video games as everything from soft drinks, to aftermarket auto parts are sold here. It used to be that advertisers shied away from games thinking that they wouldn’t capture their core audiences, but boy oh boy how wrong they were. Take this new Jeep Wrangler for example. It was produced in conjunction with Activision to promote the new Call of Duty: Black Ops video game. Jeeps have been staple vehicles in war dating all the way back to WWII with the original Willy’s Jeep, so it was no surprise that a Wrangler would appear in a wartime game.

2011 Jeep Wrangler Call Of Duty Black Ops

The Black Ops Jeep Wrangler comes with exclusive mineral gray alloy wheels, as well as some exclusive badging, aside from that though it’s really not that much different from a standard Wrangler Rubicon. The key here for Chrysler is not to sell Jeeps to their key audiences, in as much as it’s there to plant the seeds in the heads of future buyers. Pricing is set at $30,625 for the two-door model and $33,500 for Unlimited models.

Source: Youtube.com

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4 Responses

  1. […] wouldn’t capture their core audiences, but boy oh boy how wrong they were. Take this new […]Read more… Categories: Uncategorized Tags: Mercedes […]

  2. eddie_357 says:

    30,000 plus -its a jeep for gods sake.sorry.

  3. James says:

    this seriously had me say out what the FUCK

  4. […] Call of Duty.  Fans of the Call of Duty video game franchise know that the latest edition, Call of Duty: Black Ops, will be released on November 9th. What you might not know, however, is that Activision […]