It’s no secret that product placement is prevalent in the world of video games as everything from soft drinks, to aftermarket auto parts are sold here. It used to be that advertisers shied away from games thinking that they wouldn’t capture their core audiences, but boy oh boy how wrong they were. Take this new Jeep Wrangler for example. It was produced in conjunction with Activision to promote the new Call of Duty: Black Ops video game. Jeeps have been staple vehicles in war dating all the way back to WWII with the original Willy’s Jeep, so it was no surprise that a Wrangler would appear in a wartime game.
The Black Ops Jeep Wrangler comes with exclusive mineral gray alloy wheels, as well as some exclusive badging, aside from that though it’s really not that much different from a standard Wrangler Rubicon. The key here for Chrysler is not to sell Jeeps to their key audiences, in as much as it’s there to plant the seeds in the heads of future buyers. Pricing is set at $30,625 for the two-door model and $33,500 for Unlimited models.