Cadillac has a lot riding on its upcoming ATS model. It’s no secret that the car is designed to go head-to-head with the BMW 3 Series, something that no other Cadillac in history could do. To successfully compete in the same market, the ATS has to blend performance, value, reliability and sex appeal like no other Cadillac in history.
A few years back, the idea of Cadillac taking on the best that Munich has to offer would have been laughable. If you’ve driven a second generation Cadillac CTS Type V, you get the feeling that maybe GM’s luxury brand knows what it’s doing after all, and that maybe we can challenge the Germans at their own game.
It looks like the video below will be part of an ongoing series, documenting the development of the Cadillac ATS. The first installment doesn’t tell us anything we didn’t already know (although it does give the clearest look at the car we’ve seen to date), but it looks like Cadillac has put some thought into making these videos. If you’re going to compete with the best sport sedans in the world, you want to make sure that people are aware of your products.
Only, of course, if you’re confident that you can run with the big dogs.