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Cadillac designer Max Wolff heads to Lincoln.

Posted in Cadillac, Car Branding, Ford, GM, Lincoln by MrAngry | December 2nd, 2010 | Leave a Reply |

Wolff Goes to Ford

A few weeks ago when I was in California testing the new Cadillac CTS-V Sport Wagon I had a chance to meet with some of the engineers and designers responsible for bringing all of Cadillac’s V-products to life. Max Wolff was one of those people, in fact a group of journalists spent two days with this guy asking him questions and picking his brain about the future of Cadillac, something that he seemed to be generally excited about. Apparently though Ford had other plans for the young Australian born designer because they just snatched him up so he could help redesign Lincoln. Hell, so much for brand loyalty…

Wolff will begin his term at the Ford Motor Company on January 3rd, 2011 and with that Ford hopes he’ll bring a fresh new look to their somewhat stale Lincoln division. J Mays, chief creative officer and Ford Motor Company’s group vice president of Design states,

“Max’s drive, talent and knowledge of automotive design within the premium segment of the market makes him a great addition to the global design team.”

Wolff already has a great track record, as we think that the new CTS-V cars from Cadillac look and feel fantastic. Let’s just hope for his sake that he can pump as much new adrenaline into the Lincoln brand as he did for Cadillac.


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