Other luxury or performance brands may offer the ability to track your new car at a performance driving school, or take delivery of your new ride in a country without speed limits. Those things are plenty cool, but Chevrolet just threw down the winning hand; buyers of ZR-1 or Z06 Corvettes can actually assist with the build of their motors, under a new program called the Engine Build Experience.
The Corvette ZR-1’s LS9 motor and the Corvette Z06’s LS7 motor are built by hand at GM’s Performance Build Center in Wixom, Michigan. Unlike conventional engine assembly lines, where multiple workers each assemble one or two components, a dedicated worker at the PBC builds each engine by hand, one piece at a time. Now ZR-1 and Z06 buyers can participate by selecting the Engine Build Experience from the option sheet.
As you’d guess, it comes at a price. Building your own motor will set you back an additional $5,800.00, plus travel to and from Detroit. If you’re like me, that’s money well spent; I still have a hard time whenever anyone else turns a wrench on one of my cars, and the Engine Build Experience would allow me to participate in the birth of my new ‘Vette. I think GM’s on to something here, and I hope the program is expanded to include future performance models (like the Cadillac CTS-V or Corvette Grand Sport, for example).
GM has plenty of other programs for Corvette buyers, long considered to be among the most enthusiastic and brand loyal fans in the industry. Corvette buyers can participate in a plant tour, to watch their car being assembled; they can take delivery at the National Corvette Museum in Bowling Green, KY, and they can choose from a series of driving school options to learn the limits of their new cars in a structured environment.