Car manufacturers are doing everything they can these days to sell cars. They’re offering incentives, using mass marketing campaigns and now trying to capitalize on using social media. For example, Ford just recently made an announcement about the Ford Focus Rally, an event that is entirely social media driven. The hope is to get younger 20 and 30 somethings to take a look at, and participate in an internet competition in the hopes of winning a new car. Now it seems that Buick is following suit with a social media blitz called, “Quest for the Keys: An Experimental Social Media Scavenger Hunt”. Set to roll out in seven different cities in the near future, the scavenger hunt provides clues on different social media sites like Facebook and Twitter.
Clues will be given during the first 3 weeks of the competition with the finish being a one day live offline scavenger hunt in each of the seven cities chosen (Miami, Los Angeles, Atlanta, Chicago, Minneapolis, New York and Austin, Texas). The final goal for participants – win either a 2011 Buick Verano, Regal, LaCrosse or Enclave. Check it out and register for more information over at: facebook.com/Buick.