RideLust

I’ll admit it: NASCAR usually doesn’t come to mind when discussing Thursday night binge-drinking raves, complete with simulated girl-girl action. Even after watching this video, I’m really no more inclined to watch NASCAR racing than I was before, nor am I inclined to drink more RedBull. The message, as near as I can tell, is that’s it’s OK to party your ass off on Thursday night (which RedBull says is the new Friday) since caffeine, sucrose, glucose, taurine and B vitamins will help you survive Friday’s crushing hangover.

If NASCAR actually threw infield parties like this, they could definitely attract a younger audience and build market share. Better yet, reschedule races like the Daytona 500 for Spring Break, and get “Girls Gone Wild” to sponsor them. I can absolutely guarantee that viewership would be through the roof, even if you only televised it on pay per view.