Let’s take a look at something a bit different shall we. Boutique automakers have been around for years. Companies like Delorean and Bricklin paved the way back in the ’70’s & 80’s with their Gullwing doored rolling wedges. The new millennium however, has brought forth a new crop of boutique automakers that seem to be riding ahead of the curve.
Brands like Spyker, Koenegsegg, Pagani and Bugatti have reinvented the concept of what a boutique manufacturer really is. New and improved methods of manufacturing, equipment and technology have played a major role in helping these new automakers produce tailer made products for their clients.
Take a brand like Spyker for example – this is probably one of the most exquisite vehicles on the road today and houses a very precise marketing plan. Want a Ferrari or Lamborghini? Then by all means, go buy one. You see, Spyker positions itself as the car that you buy “in addition” to other super cars. No, it may not be as fast, but I’ll be damned if it’s not as striking, as well as being more refined – a gentleman’s super car if you will.
Other brands like Koenigsegg and Pagani are looking for the buyers that are that extra level-up on the Ferrari and Lamborghini purchaser. Their cars are build more for speed and have a tendency to kill you if you’re not careful.
Then there is the Bugatti Veyron, a car that caters to the uber ego in all of us and one that is truly a wonderment of modern engineering. Not only is it one of the fastest automobiles on the planet earth, but you’ll get to feel like Mr. Big Nuts every time you roll into a parking lot. Like I said, the new crop of boutique automakers are light years ahead of their predecessors in every department and by the looks of it, have no intention of slowing down.