BMW’s received universal praise for the S1000 RR sport bike, and it’s even priced on par with competitors from Japan. Always looking to push the technology envelope, BMW went to Serviceplan, a Munich ad agency, to produce a different kind of advertisement for the S1000 RR. Based on the principle of after-image, a BMW logo was flashed on the screen during a movie theater ad for the S100 RR. Aside from a bright flash of white light, nothing else was visible to audience members. When BMW team rider Ruben Xaus directed the audience to close their eyes, the group clearly saw the after-image of the BMW logo.
I’ve watched the video about a dozen times, in a darkened room and in full screen mode, and I don’t see the afterimage of the logo. I’m guessing that an LCD monitor isn’t bright enough to make it work, but I am strangely compelled to cook up homemade Spaetzle mit Käse while listening to Rammstein. Coincidence? I think not.