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BMW Trademarks ‘M2′, But What Does That Mean?

Posted in auto industry, BMW by Kurt Ernst | June 3rd, 2011 | Leave a Reply |

BMW's 1 Series M and the original M3. Image: BMW

BMW has applied for a trademark on the M2 name in both Germany and the United States, and rumor has it that the move is also tied to the recently announced demise of the 1 Series M. Designed to be an “affordable” sports coupe for the “young enthusiast”, the 1 Series M is turning out to be an expensive toy for collectors only. BMW has certainly proven that the market for such a vehicle exists, so why not focus efforts on designing a vehicle (or even product line) that fits the original “affordable fun” goal?

Enter the BMW 2 Series, rumored to be the continuation of the 1 Series. No details exist and it’s possible that BMW will do nothing at all with the trademark once granted. There are sufficient rumors about the 1 Series “growing up” and becoming the 2 Series to make it plausible, and BMW probably realizes the opportunity for a car larger than the 1 Series but smaller than the 3 Series in the U.S. market. It may be nothing, but let’s keep our fingers crossed and hope for larger production run of M2 Coupes in 2013 or 2014.

Source: Autoblog

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