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BMW North America Prepares For A 2009 Price Hike

Posted in auto industry, BMW, Expensive Cars, New Cars, Newsworthy, Press Release by Vito Rispo | December 23rd, 2008 | 1 Response |

November sales in the auto industry were the worst in half a century, and now BMW of North America is getting ready to raise prices. Seems a bit counter-intuitive, doesn’t it?

BMW doesn’t think so. They say the move “will ensure revenue generation for the company’s U.S. operations and help to protect the quality of business.” So starting January 1st, the auto maker will hike prices on all it’s models an average of 0.7%. So if you were going to get a brand new bimmer with a big red bow on top for your wife this year, you should probably get on that this week.

BMW might be able to get away with this kind of weird pricing because they deal more in the upscale end of the spectrum, which is less spooked by price increases. The average price of a new BMW is about $35k; the cheapest BMW you can get is an 128i coupe for $30k; and the most expensive one is a M6 convertible at almost $109k. Read on for the complete price list and press release:

In case you can’t read those prices above, they say:

2009 128i Convertible $33,800 $825 $34,625
2009 135i Convertible $39,900 $825 $40,725
2009 128i Coupe $29,200 $825 $30,025
2009 135i Coupe $35,600 $825 $36,425
2009 328i Coupe $36,300 $825 $37,125
2009 328xi Coupe $38,100 $825 $38,925
2009 335i Coupe $42,000 $825 $42,825
2009 335xi Coupe $43,800 $825 $44,625
2009 M3 Coupe $57,500 $825 $58,325
2009 328i Sedan $33,400 $825 $34,225
2009 328xi Sedan $35,300 $825 $36,125
2009 335i Sedan $40,100 $825 $40,925
2009 335xi Sedan $42,000 $825 $42,825
2009 M3 Sedan $54,500 $825 $55,325
2009 328i Sports Wagon $35,200 $825 $36,025
2009 328xi Sports Wagon $37,100 $825 $37,925
2009 328i Convertible $44,300 $825 $45,125
2009 335i Convertible $50,400 $825 $51,225
2009 M3 Convertible $66,150 $825 $66,975
2009 535xi Sports Wagon $55,400 $825 $56,225
2009 528i Sedan $45,500 $825 $46,325
2009 528xi Sedan $47,700 $825 $48,525
2009 535i Sedan $50,800 $825 $51,625
2009 535xi Sedan $53,000 $825 $53,825
2009 550i Sedan $60,000 $825 $60,825
2009 M5 Sedan $85,100 $825 $85,925
2009 650i Convertible $84,800 $825 $85,625
2009 M6 Convertible $107,500 $825 $108,325
2009 650i Coupe $77,700 $825 $78,525
2009 M6 Coupe $101,700 $825 $102,525
2009 X3 xDrive30i $39,400 $825 $40,225
2009 X5 xDrive30i $47,100 $825 $47,925
2009 X5 xDrive48i $55,800 $825 $56,625
2009 X6 xDrive35i $55,500 $825 $56,325
2009 X6 xDrive50i $66,200 $825 $67,025

And the official press release:

PRESS RELEASE

BMW ANNOUNCES JANUARY 2009 PRICE ADJUSTMENT
12/22/2008

Woodcliff Lake, NJ – December 22, 2008…BMW of North America, LLC announced today an average price increase of 0.7 percent for BMW vehicles sold in the U.S. effective January 1, 2009. This action is driven by the ongoing structural and economical changes in the market place. It will ensure revenue generation for the company’s U.S. operations and help to protect the quality of business.

Pricing for the new Advanced Diesel vehicles remain unchanged. The all new 335d and X5 xDrive35d were launched recently and have begun arriving at BMW Centers this month.

In addition, BMW announced pricing for the new 2009 7 Series that debuted recently at the Los Angeles International Auto Show. The base price for the 750i is $81,125 and the 750Li is 85,025 (including $825 for destination and handling). Both models began production in November and will arrive at BMW Centers in the spring.

See attached for new BMW pricing for model year 2009 vehicles.

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