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BMW and Mercedes Joining Forces

Posted in BMW, Mercedes Benz by David | April 24th, 2008 | Leave a Reply |

BMW and Mercedes are deadlocked in discussions about joining forces to improve automotive technology in Europe according to Motor Authority.

Arch-rivals BMW and Daimler are still locked in talks with latest discussions surrounding topics on component sharing and joint-research of new powertrain technologies. Daimler CEO Dieter Zetsche has confirmed the two carmakers are in fact discussing the potential for component sharing, alluding to the fact new emissions laws are forcing manufacturers to develop expensive new technologies to help reduce emissions and fuel consumption levels.

Ironically this is like McDonald’s and Burger King joining forces to develop a better burger.

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