In a thinly disguised attempt to quickly shed excess inventory, Bentley Motors has announced they will be holding a “one-off parts and accessories fair” at their headquarters outside of Cheshire. Stocked with some 7 million Bentley and Crewe-based Rolls-Royce parts for cars manufactured from 1955 on, Bentley’s PR department did a masterful job of making a quick garage sale for extra cash sound like an exclusive after-hours event at Bergdorf’s.
Explained Director of Aftersales at Bentley Motors, Steve O’Hara eloquently, “Even Bentley employees describe our parts and accessories operation as a ‘goldmine’ and are slightly overawed by the sheer number and variety of parts and accessories we can supply. However with so many Bentley and Rolls-Royce cars enjoying far longer lives than a typical vehicle and owners seeking to keep them in the best possible condition, we need to be able to support these customers and many more generations of owners. We take real pride in being able to provide anything from a humble speedometer cable through to replacement body panels anywhere in the world. This event will be a real one-off. It is very rare for us to be able to open the doors like this so we hope that Bentley and Rolls-Royce aficionados will make the most of the opportunity.”
Source: Bentley Motors