It’s a story we’ve all seen before: cop steals car, which then gets hijacked by evil megalomaniac’s henchman in a helicopter. Poseidon intervenes and snatches car, crashing the helicopter and flooding Mr. Evildoer’s yacht. Aliens steal the car from Poseidon and beat feet back to their own planet, before the car is hijacked again and sucked through a wormhole opened by an Aztec priest. I think Shakespeare was the first to write this particular story, which has been ripped off by everyone from Kurosawa through Spielberg. Even Woody Allen wrote a script, but his story was more focused on the interplay between the neurotic Aztec priest and his overbearing wife.
Sarcasm aside, there seems to be two camps of people when it comes to Kia’s innovative Superbowl commercial: those who loved it and those who hated it. Either way, it was probably one of the most complex and expensive car ads ever filmed, and the video below shows you why.
For me, the video had lots of novelty value but little of substance. It didn’t make me laugh and it didn’t show me the capabilities of the car. In fact, there was so much going on that the car was almost secondary to the ad’s plot, and I’m not sure that’s how you tell people about an entirely new-from-the-ground-up midsize sedan. Kia seems to be selling plenty of Optimas, but I’m not sure if that’s because of the commercial or in spite of it.