I usually like to harbor a healthy disdain for marketing subterfuge, and it began about ten years ago with a particularly compelling commercial for the Chevrolet Tahoe. The 30-second spot featured a poem by Patrick O’Leary entitled “Nobody Knows It But Me” read by the bass-voiced James Gardner, and so convincing was the delivery it was almost possible to overlook the Tahoe scaling the mountain in the foreground. Unfortunately, it later came to light that the poem had been written specifically for the commercial, thereby killing any perceived artistic patronage assigned to Chevy. From that point forward, I vowed to never again allow myself to be ensnared by a crafty advertising campaign and, Volvo ads notwithstanding, I’d been pretty successful. Then, a few weeks ago, I was assaulted with “The Fastest Indian,” a 1-minute commercial for the Bajaj Pulsar 220 cc set to, bar none, the catchiest song since “Eye of the Tiger.”
Hit the jump to view “The Fastest Indian”
Granted, I’m still no more likely to buy the 220 cc than I am to buy a Sebring, but I have been humming “I’ve come for your money and all your honies ‘cuz I can” for upwards of three weeks and I’m obviously enraptured enough to give Bajaj what is essentially 200 characters worth of free advertising space – but I digress.
The song is entitled “I’m The Man” (appropriately enough) by El Espanges. To download it for free, click here. To locate my contact information and berate me for sharing a highly infectious earworm, click here.