I’ve been a subscriber to AutoWeek for a long long time; in fact, I subscribed back in the day when they were a weekly publication and actually had a staff of writers, not just interns and freelancers. As print mags go, they’re still among the better ones, but that may be damning by faint praise. I no longer take their reviews as gospel, but they’re generally accurate enough to be credible.
To a manufacturer, however, awards from print magazines are still heady stuff. It gives them bragging rights, for one, and something to use in future ad campaigns. The awards look nice in the trophy case, and the trickle down effect does indeed get subscribers into car showrooms. In 2011, AutoWeek editors handed out awards in four categories: Best In Show, Best Concept, Most Significant and Most Fun. Here are the cars they awarded them to:
Best In Show: Porsche 918 RSR Concept
The 918 RSR Concept beat out the 2012 Audi A6, the 2011 Chrysler 300, the Ford Vertrek Concept and the Mini Paceman.
Most Significant: Chrysler 300
The Chrysler 300 won against the 2012 Audi A6, the 2012 Buick Verano, the 2012 Toyota Prius v and the 2012 Volkswagen Passat.
Most Fun: BMW 1 Series M Coupe
The BMW beat the CTS-V Coupe race car, the GMC Sierra All Terrain HD, the 2012 Hyundai Veloster and the Porsche 918 RSR Concept.
Call me cynical, but I’d expect an increase in Porsche, BMW Chrysler and Ford ads in the coming issues, with a corresponding decrease in GM ads, Hyundai ads and Mini ads.