Couch… check. 50” plasma… check. Beer… check! Combine those three together and you’ve got the makings of Super Bowl Sunday. This Sunday, February 7th, 2010 millions up on millions of people will be planted ass-first on their sofas ready to watch the Indianapolis Colts and the New Orleans Saints battle it out for the win.
I however will not be one of those people. I mean, I will, but only sort of. I could honestly care less about the game, what I dig are the commercials. Companies plan all year for their 30 seconds of fame and the opportunity to showcase whatever it is they’re selling. This year is a bit different as Chrysler is the only U.S. automaker to have purchased any airtime. Not only did they spend but they spent BIG, purchasing a full 1-minute spot to showcase the new 2011 Dodge Charger.
Right now the only other automakers that have entered into the fray are Honda, Hyundai, Kia, Audi and Volkswagen. Let’s take a quick look back at what the 2009 Super Bowl gave us and see if we can forecast what lies ahead.
2009 Toyota Corolla
Audi’s 60 second spot for S5