The new Australian ad campaign to help curb speeding may be hitting a bit below the belt, but maybe that is just what it takes to get their attention. It is not a new concept to imply that someone with an over-sized, over-powered, over-the-top auto is making up for something that they are lacking elsewhere. Now those suspicions have reached the mainstream in Aussie land as those supposedly package deprived led-foot miscreants are publicly ridiculed on TV with the little wiggle of the pinky finger.
In this world where the evolution of ecological awareness and human impact on environmentsÂ are working hard to break through the hardcore horsepower concepts that have been thoroughly embraced in America and other parts of the world maybe we have now reached the point where you have to grab the public by the… sensitives… in order to drive the point home.
It is a shame that so many people purchase a vehicle based on how others will perceive them to be, instead of focusing on how driving that car makes them feel and how that car better services their needs (be those needs comfort, economic, musical or all-terrain). But I guess in a Paris Hilton society Perception truly is the rule and amongst the My Sweet 16 crowd the perception of being “small” can be quite an effective tool.